Creators, we hate being "paid in promotion". We should never accept being paid in promotion... unless there's some serious promotion involved or the end product could add a lot of value to your portfolio. If a huge client, like a Mark Cuban or Elon Musk, needed some new designs and marketing materials then I, as a graphic and web designer, would want to hop on that opportunity. Not only do I know my designs would make it into important hands and be displayed for millions to see, but these works would also increase the value of my portfolio. I sure hope someone with the success of these example clients would offer to pay for their needed services, but if this were the case I wouldn't be working for promotion, I'd be investing my time and abilities for a potentially huge pay off. Sure, they could end up hating my designs and using some from elsewhere, but what investment doesn't come with risks? At least I'd still have the experience that I could use later.
This theoretical situation is an unlikely occurrence, but you're surrounded with more realistic ones. There are businesses starting up every day by people who are focused, that have succeeded in things before and have the potential to succeed in their new venture. A lot of these businesses are funded out of pocket, or with very limited start-up cash and could really use valuable services like web design, graphic design, video production and social media management. If you have the skill and use it to build the proper relationship, this could result in something big for you.
If you're good, you could get all of this in a single conversation. If you go about this the correct way, you will have everything you need to know weather or not you want to buy into this new idea with your precious talents. Worst case scenario, you could end up with a new connection that could potentially open doors for you in the future.
If you decide to invest your talents and abilities, make sure you pay close attention to the flow of everything in and around the business. You need to be able to constantly gauge how much time and stress you need to dedicate. Always give your best effort. If you ever begin to feel that you will need to back out of your investment, do so without breaking the connection that you've established. Communicate with your contact and express your feelings and concerns. Try to give no excuses and don't place the blame on anyone. Own up to your decision and promote the idea of you being available for future opportunities.
So now that you have an idea about how you could invest your talents and abilities, you should work
on sharpening your networking skills. Here are a few helpful resources:
7 TIPS FOR NETWORKING
Facebook made the announcement on Thursday 1/11/18 that it will start to show more posts from family and friends and fewer posts from publishers and brands on user's timelines.
According to Zuckerberg, the adjustment is designed to encourage users to interact with the content that they see, as users tend to comment and share content that their friends post more often that they interact with content posted by publishers and brands.
“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” CEO Mark Zuckerberg explained in a post on Thursday.
Zuckerberg mentioned that FB expects that this adjustment will result in users spending less time on the platform all together.
“Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” he wrote. “But I also expect the time you do spend on Facebook will be more valuable.”
This change is a pretty big deal for a few reasons:
Facebook claims the reason for these adjustments come from a study they published last month 0n their company blog, which found that users who mindlessly scroll through their feed without making any interaction with the content they see leave the experience feeling unsatisfactory. These new changes are intended to encourage more personal interaction (since you will see more posts from friends vs brands) which should result and a more satisfied user.
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” Zuckerberg continued. “The research shows that when we use social media to connect with people we care about, it can be good for our well-being.”
I personally believe that this isn't about the user's mental state much at all. It's a move to drive in more ad sales, and force smaller brands to dig deep in their pockets in order to get a decent reach. As a promoter of smaller brands, I notice how much harder it has become to organically promote content via sharing on your personal timeline or in groups. One post too many and you can lose access to your brand completely. All we can do is wait and see what the next update will be like.
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Are you familiar with artist Craig Blackmoore?
If not, take a minute and check out his 2016 Animation Reel.
Blackmoore is one of Kaleidoscopic Label's resident artists and he's releasing some of his 2016 animated loops for free. These can be used by artists, promoters, VJ's, and musicians for promotional and non-commercial purposes.
Visit his website's store to download them!
More animations will be coming soon so stay tuned! He's also available for commissions.
These plugins will help you get that crisp and full analogue synth sound for cheap or free!
Here are KL's Picks:
Image Line Poizone
Image Line Sawer
Welcome to Kaleidoscopic Label
We've done a bit of reorganizing and updating.
Here's what's new.
The Scope, our new blog, is up and running. We will be featuring:
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